Figuring out Buyer Behavior (15A)

I interviewed three random students who inspire to start their businesses soon or already have already started their business. What I found was a variety of answers of what buyers are looking for when they pick. For one, the price of the business starter would be the most important because one doesn't want the price be the reason for a long term debt with the bank. On the other hand, the student who already started his own stated that what he looks for in a product is its quality because he wants to know that the product is both reliable and long lasting. The last student also agreed that the quality is the most important and his reasoning was that price doesn't matter so long as the product is worth it. After hearing these replies, I wasn't surprised to hear their responses in what they look for when they acquire the product except for the one who viewed price as an important factor when looking. He responded that he looks for the quality of the item. The other two responded that they will check the quality themselves. In conclusion, there are those who want to have high quality items at a low price while there are others who believe in the notion that you get what you pay for.