Buyer Behavior(12A)
Segment: Aspiring business owners/ Three students aspiring to own their own business.
Summary of interviews: All of them agreed that there is a need for help to start their own businesses, however their main concern was the practicality of my idea because of the amount of capital this would take and whose capital would be used to start the businesses of clients. They also would need a site to pick out, advertisement done, and trustworthy employees to hire. They all do not look for solutions as they do not yet have the experience nor the knowledge to start their own business just yet. My conclusion is that my segment does understand the need for help to start businesses but yet are skeptical and concerned about how they would start their business.
Summary of interviews: All of them agreed that there is a need for help to start their own businesses, however their main concern was the practicality of my idea because of the amount of capital this would take and whose capital would be used to start the businesses of clients. They also would need a site to pick out, advertisement done, and trustworthy employees to hire. They all do not look for solutions as they do not yet have the experience nor the knowledge to start their own business just yet. My conclusion is that my segment does understand the need for help to start businesses but yet are skeptical and concerned about how they would start their business.
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